Are branded water bottles at hotels good marketing?
Posted by Girvin Marketing on May 13th 2024
Using branded water bottles in hotels can serve multiple purposes, including providing a convenient amenity for guests while also serving as a marketing tool for the hotel brand. Let's explore some positive reasons for hotels to use branded water bottles:
- Enhanced Guest Experience: Offering branded water bottles can enhance the overall guest experience by providing a convenient and refreshing amenity. Satisfied guests are more likely to return to the hotel for future stays and recommend it to others, leading to increased customer loyalty and positive word-of-mouth marketing.
- Brand Exposure and Recognition: Branded water bottles prominently featuring the hotel logo can act as a form of passive advertising. Guests may take the bottles with them when they leave the hotel, exposing the brand to others as they use the bottle in various locations. This increased brand exposure can lead to greater brand recognition and potentially attract new customers.
- Differentiation and Brand Image: Providing branded water bottles can help differentiate the hotel from competitors and contribute to a positive brand image. Guests may perceive the hotel as thoughtful and attentive to their needs, leading to higher satisfaction levels and stronger brand affinity.
- Marketing Opportunities: Branded water bottles can also serve as a marketing tool beyond the hotel premises. For example, if guests post pictures of themselves with the branded bottles on social media platforms, it can generate user-generated content and organic promotion for the hotel.